Getting to know you
Everything you need to know about JET8’s original social engagement platform and team
WHAT WE DO
JET8 is a social media engagement platform aiming to democratise influence through its token-based, peer to peer marketing ecosystem.
JET8 technology not only allows brands and agencies to target, publish and track the social life of branded assets, it allows them to do so in niche communities of relevance. This represents a major disruption of the way brands and consumers interact, changing forever the way we approach marketing, advertising, branding, and sales. So long ads. Hello actual conversations.
With over 15 million installs, JET8 reaches over 400 million social accounts. JET8 only charges brands for direct peer to peer engagement, as “paid” media, whilst any engagement generated from second degree (and onward) is tracked and awarded to the brand for free, resulting in unprecedented reach and viral potential amongst the most valid (consensual and actively engaged) audience possible.
The reasons big name brands sign up include: real-time consumer data on user-friendly dashboard, direct sales through over 20,000 points of sale, and the empowerment of the user to not only choose whether they want to engage with brands, but to earn rewards when they do so.
With a form of decentralised social media JET8 takes brands well beyond targeting, situating them at the centre of their audience’s lives, speaking their language in an environment of absolute relevance.
HOW WE DO IT
Using a variety of independent apps, users can add branded frames, stickers or themes to their photos & videos, and earn tokens for the organic likes, shares and comments they receive from their own network. The tokens can then be used to purchase brand products or JET8 digital services.
Redemption of products is as simple as going to the app store, with the added ability to purchase items directly from convenience stores, including items ranging from milk to face cream- all you need is your mobile phone.
The JET8 platform offers the only real-time analytics platform where brands can publish and approve assets (algorithms and staff check and approve the context of sticker usage to ensure they are ‘on-brand’ ), to see exactly who is promoting their brand. The in-depth demographic data is invaluable for brands, enabling them to see who uses their stickers, where and when they do so, which telecommunication company they use, which products are purchased, and much more.
WHO IT’S FOR
Brands:
To date JET8 has secured campaigns with brands of leading multinationals such as Nestle, Pepsi, Coca Cola, Danone, Avon, Friesland Campina, P&G, Unilever, Indofoods, and Heinz Group.
Users/Influencers:
JET8 gives users (80% of which are between 18–34 years old) the opportunity to earn 5,000 to 20,000 JETS on average per selfie, whilst influencers (highly successful users) can earn up to 2,000,000 JETS worth 200 USD.
RECIPROCAL & CONSENSUAL
This system implies a major shift towards a reciprocal relationship between brands and consumers. In this dynamic, the user/consumer chooses whether or not they want to engage with the brand, and brands are able to reward consumers for their contribution to the relationship.
Victor Zabrockis, founder and CEO of JET8, talks about conventional marketing:
“Brands are constantly crashing the party, they show up unexpectedly (in your feed or search results) and tell you what to do or what to buy, and disrupt the experience of the consumer. The JET8 system allows brands to be available, and the consumer gets to choose if they want to invite them to their party.”
ACCESSIBLE
The theme of accessibility is also evident in JET8’s popularity in low-bandwidth countries, where early-adopters are flocking to use their apps. Digital currencies not only provide a low entry barrier and feasible alternative payment system, but the in-store redemption system has served to build footfall for convenience stores and enable users to purchase items immediately using their mobile wallets.
WHERE WE’RE HEADED
Long before the recent ICO craze, JET8 has been fuelling its ecosystem with digital rewards. In February 2018, the public sale date for the J8T token will be announced, as the platform goes blockchain. JET8 is building on their established success, and the introduction of the J8T token allows influencers or brands of any size to access the technology more easily than ever before.
Far from jumping on the blockchain bandwagon, JET8 has always envisaged its future as an open platform that allows anyone to have their own app, creating a decentralised ecosystem of social currency, all benefiting from integrated brand assets, token rewards, and streamlined consumer access.
In a world of hashtags and selfies, in which a third of the world is using social networks regularly, a brand’s most valuable marketing tool is organic consumer engagement. Using the JET8 platform gives brands a commanding edge in an evolving marketplace, and gives users a modicum of trust and control in the brand/consumer relationship.
VIDEO LINKS
About JET8
Founded in 2013 in Singapore by software architect Victor Zabrockis (CEO), ex Naspers veteran Mike Allen (CMO) and Barcelona Football Club’s former Head of Marketing for Asia, Joshua Thomson (CCO)- in order to meet the growing demand by brands, media agencies and smartphone users for user generated native branded content.
JET8.io has technology development, sales and marketing offices based in Singapore, Ho Chi Minh City, Philippines and Indonesia, with an innovation center based in Barcelona, Spain. The apps are being used throughout SEA, including Indonesia, Philippines, Vietnam, Thailand, Malaysia, Myanmar.
Victor Zabrockis, Founder & CEO
JET8 Founder & CEO Victor Zabrockis has been creating apps and digital experiences since 1999. Always on the forefront of cutting edge technologies, he has helped global advertising agencies build their digital departments, brands find their consumers online, and users navigate their way through the web. He has over 15 years of experience in app design, architecture,UI and UX.
Mike Allen, Founder & CMO
Mike has over 20 years of experience in the media world, including spearheading magazine and website launches throughout Africa and China. Mike spent 18 years with Naspers, a world leader in Internet and mobile in the BRIC countries, and was responsible for their entry into new markets, including China.
Joshua Thomson, Founder & CCO
Joshua is a sports marketing expert and technology aficionado, specialising in business development strategies and opportunities in emerging markets. Before CHH he founded Sports Initiatives, a boutique sports marketing firm focusing on international partnership opportunities after he left his position as Marketing Director APAC at FC Barcelona.
