This week, JET8 continues to go from strength to strength in South Africa as it announces a groundbreaking partnership with some of South Africa’s top magazines by leading media company, Media24. Media24 is the print media arm of leading South African internet and media group, Naspers.
New social media app allows users to purchase magazines, mobile airtime and food vouchers using social media influence
The recently launched JET8-powered app, South AfriCAM, enables users to add branded stickers and frames from popular lifestyle magazine titles to their posts, including Huisgenoot, YOU, Drum, Move!, TRUE LOVE, Women’s Health and Men’s Health.
Through the app’s built-in JET8 social currency, users are rewarded for their social influence and fan engagement. For every in-app like, comment, and share, users earn JETPoints, which can be used to redeem products online or over-the-counter across more than 2,500 retail stores in South Africa. Users are additionally rewarded JETPoints for cross-posting onto external social media networks.
With South AfriCAM, users will be able to exchange their JETPoints for popular Media24 Lifestyle magazine titles, including: Huisgenoot, YOU, Drum, Move!, TRUE LOVE, Women’s Health and Men’s Health, Baba & Kleuter, Bicycling, Fairlady, Weg!, Go!, Tuis, Home, Runner’s World, Sarie, Your Baby, Your Pregnancy, Landbouweekblad, tvplus and more.
Users will additionally be able to purchase mobile airtime from Cell C and food vouchers from Spur Steak Ranches with JETPoints earned from social media engagement.
JET8 South Africa Managing Director, Gerjo Hoffman said: “We are proud to partner with South Africa’s major magazine titles to launch their first decentralised social media community. The new South AfriCAM app will enable readers to become paid influencers, whilst extending the current reach of these magazines for their advertising clients. For the first time ever, South Africans will be able to pay for their favourite magazines, mobile airtime, or food using their social influence. We are one step closer to creating a future where social media is equitable for all.”
Media24 Lifestyle GM, Minette Ferreira said: “Our audiences are increasingly engaging with our brands on multiple platforms, so our biggest challenge is to stay relevant in an ever-changing landscape with an abundance of choice. The driving force behind our strategy is that we must continue to reshape into so much more than just paper…our brands connect with people on a multitude of platforms beyond the traditional format.”
About us
How To Get Your FREE Copy Of Bicycling Magazine via Bicycling Magazine
About us
Want to know more about JET8?
- DEN Foundation
- JET8 Communities AppStore
- Read the Whitepaper and One Pager
- Subscribe to our subreddit
- Follow us on Twitter
- Join our Telegram
- Find us on Github
