This week, non-profit research foundation Wings for Life announces their adoption of JET8 technology, DEN Culture session recordings go live, and JET8 partners with L’Oréal Group’s Maybelline to run a pilot campaign for SuperStay Matte Ink!
Wings for Life partners with JET8 to raise awareness for spinal cord injury
This week, Wings for Life signed a partnership with the JET8 Foundation, and announced the imminent launch of their JET8-powered app — giving supporters and runners a new and dynamic way to make a difference.
Built with the purpose of drawing the world’s attention to finding a cure for spinal cord injury through the power of social influence, the app will anyone, anywhere in the world to share the Wings for Life campaign message with branded stickers and frames. Furthermore, every in-app like, comment, and share will reward users with JETS, JET8’s in-app social currency, which users can use to redeem products or make a monetary donation towards spinal cord research projects and clinical trials.
Wings for Life was founded by two-time motocross world champion Heinz Kinigadner and Red Bull founder Dietrich Mateschitz in 2004 with the single mission to find the cure for spinal cord injury. Since its foundation, Wings for Life has funded no fewer than 191 research projects.
In order to be able to continue funding projects, the foundation relies heavily on donations from private individuals and companies. The Wings for Life World Run, for example, is one of the foundation’s largest events and has raised millions of Euros over the last few years via participation fees, donations, and sponsors. 100% of the funds raised are used for research projects; all administrative costs are shouldered by Red Bull.
Former athletics world record holder and Wings for Life World Run Global Sports Director, Colin Jackson explains:
“Whether it’s sharing training results or sharing your participation in a training run or race event, our JET8-powered app allows you to share moments and experiences whilst making a difference.”
Wings for Life CEO Anita Gerhardter said:
“ We’re excited to have the JET8 app as an additional tool in support of our mission to find a cure for spinal cord injury. With JET8 technology, everybody can become an influencer, tremendously simplifying the ability of our supporters to engage with the Wings for Life community. The partnership with JET8 Foundation is a no-brainer and will improve the opportunities for us to engage with our supporters. By just taking a selfie and showing support, our app empowers users around the globe to make an impact.”
“Our JET8-powered app allows our supporters, fans, and advocates to engage with our foundation directly — making this the perfect app for us as we created the Wings for Life World Run to raise as much money and awareness for spinal cord injury as possible so that ultimately, we can find a cure.” — Wings for Life World Run Global Sports Director, Colin Jackson
DEN CULTURE session recordings now live
DEN CULTURE sessions held bi-monthly at the DEN Hall in Barcelona are intimate gatherings to celebrate the launch of new JET8-built community apps.
Supporting artists with innovative social media technology, the DEN CULTURE sessions present a a unique opportunity to connect with fans in a new way. Artists showcase their work, which are professionally recorded by the DEN crew, and shared around the world through their new community app.
Attendees simply download the app, record their own special moments at the gig, add unique artist-approved stickers and frames, and share on social for their chance to earn JETS.
Tune in to Jero Castella’s performance of Peace go with you and Mondongo Groove; and download his app at jerocastella.jet8.app
Watch James Sobers A.K.A. BLURUM 13 talk to the DEN CULTURE crew about his music, and using JET8’s community app to connect with fans around the world, and watch their jam at the DEN CULTURE session.
Keep up to date with Blurum 13’s Ultraverse with the app, available for download at blurum13sultraverse.jet8.app
Maybelline runs pilot campaign for SuperStay Matte Ink Liquid Lipstick
L’Oréal Group joins a long list of global brands joining the JET8 network. Launched last October 8th, L’Oréal Group’s Maybelline kicked off the #SuperSlayAllDay campaign utilising JET8’s tokenised social media engagement technology.
Users can now share their beauty moments in JET8’s Fotoku app and across multiple social media platforms, and earn JETS (JET8’s social currency) for their posts and engagement. They can then redeem their JETS for Maybelline’s SuperStay Matte Ink Liquid Lipstick in Fotoku’s in-app store.
With 20 shades available in Fotoku’s in-app store, the campaign will result in valuable online awareness of Maybelline’s new cosmetic line and brand identity, whilst simultaneously increasing sales through JET8’s redemption system.
Countdown to DEN Summit 2018
Three days to go — are you ready for DENSummit 2018?
Before we kick things off, here are a few reminders:
- Don’t forget to bring your event badges, this will give you access to the event. Limited badges will be available to print on-site at the registration area for those who haven’t received their badges.
- Do proceed to the Padang Atrium entrance upon arrival at the National Gallery. The venue is located at the Supreme Court Terrace, Level 4 Mezzanine.
- Don’t forget to pick up your complimentary copy of the 2018 DENReport, available exclusively during the Summit.
- Do expect food and free-flow beverages to be served during the event.
- Don’t forget to use the hashtag #DENSummit when posting on social media.
- Do take your selfies using any of our newly launched DENapps to make a difference!
See you there!
About us
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