McDonald’s “National Breakfast Day”

McDonald’s Philippines completes its first-ever “National Breakfast Day” campaign on JET8

JET8 platform users get breakfast for selfies!

McDonald’s annual “National Breakfast Day” campaign was driven by the power of the selfie this year, using the platform to quickly become the fastest-selling product in JET8’s recent history.

In order to support it’s annual campaign, McDonald’s Philippines chose JET8 as a partner to help drive foot traffic to their stores and create online community buzz with great user-generated content.

With JET8, content creators learned about the free Longgadesal for breakfast, and were able to purchase McDonald’s gift cards for their selfie contributions. Content creators shared campaign-specific assets with their followers in order to earn JETS for engagement.

The campaign illustrated the power of JET8 in driving sales for the FCMG category.