Singapore Tech: Groundbreaking mobile engagement SaaS offers unprecedented reach for global brands
Archived Press Release from 29.9.17 announcing launch of JETS redemption in 7 Eleven’s
This month, JET8 released the news that their digital reward system- JET$, has been launched for use in-store at 7 Eleven’s across the Philippines, to be followed shortly by a roll-out in Circle K & Alfamarket (Indonesia).
Over the past 4 years, the groundbreaking social media engagement and data analytics platform has been busy establishing their position as the most valuable Co2Co (JET8’s proprietary content to commerce technology) platform for big brands.
The platform currently reaches over 370 million social user accounts in southeast Asia, and is the only real-time analytics platform where brands can publish and approve assets and branded content (algorithms and staff check and approve the context of sticker usage to ensure they are ‘on-brand’) to see exactly who is promoting their brand and how.
Founder and CEO Victor Zabrockis defines the value of the JET8 Co2Co system: “The most valuable thing a brand can have is a community, and a way to directly engage that community. Through branded assets, such as our branded Geostickers and Geoframes, brands offer users the opportunity to not only engage with their brand as and when they want, but earn whilst doing so. For their part the brands are communicating with the most targeted (and convertible) audience possible, rather than wasting their budgets on reaching the masses.”
To date JET8 has secured campaigns with brands of leading multinationals such as Gillette, Sprite, Nestle, Pepsi, Coca Cola, Danone, Avon, Friesland Campina, P&G, Unilever, Indofoods, and Heinz Group. The rapid rise of big-brand trust in JET8 is due to its position as the first and only platform that not only offers real-time analytics, where brands can publish and approve their assets, but the ability to pay users with a digital token currency JET$ (with value fixed to the US$) which they can use to purchase products (again, within the ecosystem) using their mobile app and in-store redemption machines. This unique in-store JET$ redemption system has served to build footfall for convenience stores (currently over 15,000 points of sale) and enables users to purchase items immediately using their mobile wallets.
Earlier this year Friesland Campina joined the JET8 platform’s Co2Co (Content to Consumer) solution, driving consumers from online content to offline purchases in Shop & Go stores across Vietnam. The partnership with Jet8 saw Yomost (a Freisland Campina brand) deliver more than 230% ROI, with more than half of those posting content going on to use JET$ to purchase the product.
The in-depth demographic data acquired is invaluable for brands, enabling them to see who connects with their brands, where and when they do so, which telecommunication company they use, trends, which products are purchased, and much more. Any engagement generated from second degree (and onward) sharing is tracked and awarded to the brand for free, resulting in unprecedented reach and viral potential amongst the most valid audience possible.
JET8 gives users (80% of which are between 18–34 years old) the opportunity to earn 5,000 to 20,000 JET$ on average per selfie, whilst Influencers (highly successful users) can earn up to 2,000,000 JET$, worth 200 USD.
Victor Zabrockis, explains the shift away from conventional marketing: “Brands are constantly showing up unexpectedly (in your feed or search results) and telling you what to do or what to buy, and disrupting the experience of the consumer. The JET8 system allows brands to be available, and the consumer gets to choose if they want to engage with them or not.”
To find out more go to www.jet8.io
