Top South African Magazines Partner with New Social Media App
Cutting edge decentralised social media app allows everyday users in South Africa to purchase magazines, mobile airtime and food vouchers using social media influence.
The JET8-powered app, South AfriCAM today announced it has partnered with some of South Africa’s top magazines by leading media company, Media24.
From today, users across South Africa will be able to download the South AfriCAM app, giving them access to exclusive stickers and frames and the opportunity to earn JETPoints for their social influence.
South AfriCAM enables users to add branded stickers and frames from popular lifestyle magazine titles to their posts, including Huisgenoot, YOU, Drum, Move!, TRUE LOVE, Women’s Health and Men’s Health. Through the app’s built-in JET8 social currency, users are rewarded for their social influence and fan engagement. For every in-app like, comment, and share, users earn JETPoints, which can be used to redeem products online or over-the-counter across more than 2,500 retail stores in South Africa. Users are additionally rewarded JET Points for cross-posting onto external social media networks.
With South AfriCAM, users will be able to exchange their JETPoints for popular Media24 Lifestyle magazine titles, including: Huisgenoot, YOU, Drum, Move!, TRUE LOVE, Women’s Health and Men’s Health, Baba & Kleuter, Bicycling, Fairlady, Weg!, Go!, Tuis, Home, Runner’s World, Sarie, Your Baby, Your Pregnancy, Landbouweekblad, tvplus and more. Users will additionally be able to purchase mobile airtime from Cell C and food vouchers from Spur Steak Ranches with JET Points earned from social media engagement.
JET8 South Africa Managing Director, Gerjo Hoffman said: “We are proud to partner with South Africa’s major magazine titles to launch their first decentralised social media community. The new South AfriCAM app will enable readers to become paid influencers, whilst extending the current reach of these magazines for their advertising clients. For the first time ever, South Africans will be able to pay for their favourite magazines, mobile airtime, or food using their social influence. We are one step closer to creating a future where social media is equitable for all.”
Media24 Lifestyle GM, Minette Ferreira said: “Our audiences are increasingly engaging with our brands on multiple platforms, so our biggest challenge is to stay relevant in an ever-changing landscape with an abundance of choice. The driving force behind our strategy is that we must continue to reshape into so much more than just paper…our brands connect with people on a multitude of platforms beyond the traditional format.”
The JET8 decentralised network is currently utilised by over 50 global brands and marketers including Procter & Gamble, Unilever, Nestlé, Cell C, Spur Steak Ranches, Coca-Cola, Pepsi and McDonald’s.
South AfriCAM is now available to download from the Google Play Store and iOS. For more information, visit https://southafricam.jet8.app/.
ABOUT MEDIA24
Media24 is South Africa’s leading media company with interests in digital media and services, newspapers, magazines, ecommerce, book publishing, print and distribution. It is part of Naspers, a multinational group of media and ecommerce platforms.
Media24 Lifestyle, the leading role player in the South African magazine industry, publishes a significant percentage of the magazines sold nationally at magazine stands. Our vision is to use the power of magazine brands to create a personal world of information, entertainment and educational excellence that can be accessed anytime, anywhere.
With such a wide range of sought-after titles in our stable, Media24 Lifestyle are perfectly positioned to connect advertisers with their desired audiences. Our advertising sales team works closely with our advertising clients to develop tailor-made marketing solutions that leverage the power of our magazine brands and achieve their advertising objectives.
ABOUT JET8
JET8 is the world’s first tokenised peer-to-peer social engagement platform for brands, agencies, communities, and influencers. JET8’s DENapps turn social media users into empowered creators and consumers, and allow brands and agencies to target, publish, and track the life of branded content.
For every like, comment, and share, users are rewarded for their influence with JET8’s social currency, JETPoints. With JETPoints, users can redeem products online or over-the-counter across more than 30,000 retail stores around the world, including Watsons, Circle K, and 7-Eleven.
JET8 launched in 2015 and is currently utilised by over 50 global brands and marketers including Procter & Gamble, Unilever, Nestlé, Coca-Cola, Pepsi and McDonald’s. For more information, visit https://jet8.io/.
For media inquiries, please contact:
Zaya Pono
JET8 Communications Director
zaya@jet8.io
