Now introducing: JetBlue Ventures

Sarah Mattina
JetBlue Ventures’ Insights
2 min readSep 21, 2022

When our firm was founded six years ago, we had high hopes for its future potential. Now, with 12 Crewmembers, 40 investments, and over 8,500 startups reviewed, I can confidently say that the group has met those expectations and then some.

Like every great organization, we strive to continuously evaluate our original mission, vision, and goals to ensure they align in the best interest of our team and JetBlue.

As such, we’re excited to announce the official transition of JetBlue Technology Ventures to JetBlue Ventures today, September 21st.

Previously, ‘technology’ was an important part of the team’s name to signal to the venture community that we planned to exclusively focus on asset-light, software-focused startups. Since that time, we’ve invested in non-tech initiatives, such as:

  • TPG Rise Climate, an investment fund focused on supporting climate solutions.
  • Joby Aviation, which exited in 2021 and is on track for commercial operation in 2024.
  • Frontdesk, a short-term rental company that provides consistent accommodation experiences across the country.

This new name is all-encompassing of the many systems and products JetBlue Ventures chooses to invest in in the future. It also allows us to be consistent with other corporate venture firms — industry naming standard across comparable groups is “parent company + ventures.” Several examples include Toyota Ventures and Salesforce Ventures.

We’re excited to usher in this new brand with the support of our followers! Check out our latest video to showcase how we work alongside JetBlue and some of our successful investments.

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