Israeli Startup Eko to Build Sales Platform For Walmart

Israeli startup Eko is closing a deal with US retail giant Walmart.
Walmart will set up a video and content platform based on Eko’s technology, as reported by Globes.

Founded by CEO Yoni Bloch, Eko has developed a technology of interactive video that enables viewers to decide how the story plot of the video will continue.

Formerly Interlude, Eko has based its business on the cooperation with artists, media companies and studios.

According to Globes, the deal with Walmart is the first cooperation of this kind for Eko and it is likely to bring open up new business opportunities.

So far, Eko produced an interactive version of “Twilight Zone” with CBS. Moreover, itparticipated in the creation of a movie with MGM, which also invested in the company. Sony invested $40 million in Eko in 2016 at a company value of $175 million (according to IVC’s figures).