Pepsi to Buy SodaStream For $3.2bn
Pepsi has announced its intention to buy Tel Aviv-based beverage company SodaStream for $3.2 billion.
The deal is the result of the fact that more consumers are turning away from sugary beverages and toward more sustainable in-home options.
This deal is PepsiCo’s largest buyout in 8 years.
SodaStream products are currently available in more than 80,000 retail stores across 45 countries.
The deal, which is set to close in January 2019, states that SodaStream will become a subsidiary of PepsiCo, and its CEO Daniel Birnbaum will still lead the company’s growth.
Prime Minister Benjamin Netanyahu was happy to congratulate SodaStream on the acquisition deal.