The JEF is Launching the New Swiss Chapter

The Swiss Chapter is led by Anita Mihailovich, an International Law Attorney, Founder of Mihailovich & Partners, and Manager of the Swiss Israel Chamber of Commerce

The comparison between Israel and Switzerland is a common phenomenon in the Israeli economic discourse. Many times the argument is made that Switzerland is seen as an ideal model for a free and prosperous economy, and Prime Minister Netanyahu himself noted on several occasions that he aspires to resemble the Swiss when it comes to opening markets to competition and lowering taxes.

Therefore, with the opening of this new chapter, led by Attorney Anita Mihailovich, the Jewish Economic Forum aims at serving as a gateway for Swiss investors and corporates who look to establish or expand their operations in Israel as well as in Europe. And of course, Israeli investors interested in expanding in Switzerland. The growing partnership between Israel and Switzerland is on the way to prosperity. Israel is an important trade partner for Switzerland in the East. About 18,000 Swiss citizens live in this country and form one of the largest communities of Swiss abroad. For Switzerland, Israel represents a key commercial partner and export market in the Middle East. Since 1993, there exists a free trade agreement between the European Free Trade Association (EFTA) and Israel.

The needs for cooperation — whether economic, innovative or environmental — are driving the two countries together. Switzerland in its ongoing quest to develop its economy and assume greater influence in global affairs, and Israel in its effort to find new overseas markets to boost its economy.

Therefore, it is inevitable that the focus of the Jewish Economic Forum should open itself to the Swiss as well, given the crucial business potential. As stated by JEF’s Chairman, Mr. Jonathan Pacifici:

“The Jewish Economic Forum finds it a great asset to promote cooperation in the private sectore between the countries, and we are excited to be part of the opportunities in the developing relationship”

Mrs. Mihailovich added:

”I am delighted to be a part of JEF, in aim to promote the growing ties between Israel and Switzerland. Given the huge potential inherent in the countries, Switzerland as an economic powerhouse and Israel known for its outstanding entrepreneurship drive”