Marketing yourself as a Designer

Originally Posted as a response to a Q&A on wiselike

Q: What marketing techniques do you find to be the most successful at reaching new clients?

When creating a marketing campaign, how do you ensure that your work is set apart from the competition?

I work full-time with Bitpool team.. So I am not actively marketing my skills or looking for clients to freelance. Having said that, I have had clients and recruiters reach out to me for jobs because of certain things I do.

1. Up-to-date LinkedIn Profile — This seem to attract recruiters who feel my profile fits what their client have in mind.

2. Having a Portfolio with my work — This seems to attract fellow designers and clients who like my style and want to work with me.

3. Guest or Personal Blogging — Establishes me as a Subject matter expert

4. Social Media Interactions, Esp. Twitter — Talking about my industry again establishes my expertise in the field and attracts peers, managers, startup founders, etc..

5. Dribbble/ Behance — Showcase of my work. Attracts clients who want to work with me either because of my style of design or for the knowledge of the industries I have worked with.