Visitor Experience is the MoMA’s North Star

The Museum of Modern Art continuously invests in strategies to improve visitor experience. From wall labels to website navigation to accessible gallery directions, visitor experience is the main priority. Cross departmental cooperation is utilized in an Audience Advocate committee that meets regularly to assess how the museum is serving its audience and in what ways such service can be improved.

One of the visitor-centered programs MoMA has implemented is “Drop-In Gallery Sessions” in which a museum employee provides additional context about the artist, history, and relevancy of an artwork within an exhibition.

The audio guide is further proof of the museum’s dedication to its visitors. Not only is the guide free and accessible through the museum’s app, but it offers a variety of options that meet a wide variety of visitor preferences such as a “highlights” tour and a program specifically for children.

MoMA’s dedication to audience research, engagement, and experience through qualitative and quantitative methods help it to recognize and respond to visitors’ needs and wants throughout the development phase of numerous programs and exhibitions. This strategy ultimately culminates into a creative and meaningful experience for a variety of audience demographics.

-Danielle