How to

No-code AI e-commerce search in under 30 minutes

Amazon have image-to-image search. Now you can too.

Alex C-G
Jina AI
Published in
3 min readMay 17, 2022


Image by Alex Cureton-Griffiths, created from Canva stock elements

So, Amazon have a pretty cool feature where you can snap a picture of your favorite clothes to find similar clothes in their store. Or Tide Pods. Or teddy bears. Or Nicholas Cage pillows. You get the gist.

It’s not fair for only companies like Amazon to have that kind of tech. Image search shouldn’t just for bazillionaires with more money than God!

So, how do we build our own image-to-image search engine? And more to the point, how do we do it without pouring hours of engineering talent into it? Is there a no-code way?

Image by Alex Cureton-Griffiths

That’s just what we’re going to build here, with Jina NOW. Oh, and as well as image-to-image, it’ll also do:

  • Text to image
  • Webcam to image
  • Text to text

And you can get it all up and running in under 30 minutes, with only two CLI commands:

Step 1: Install the requirements

Only one requirement to install. In your terminal:

pip install jina-now

(of course, we recommend setting up a virtual environment first.)

Step 2: Run the program

jina-now start

Once you’ve done that, select some menu options, sit back, and watch your search engine spinning up! You’ll have options to:

  • Download a dataset of your choice (as well as fashion there’s art, NFT’s, birds, medical imaging data, and lots more), or use your own data
  • Let you select quality/speed level
  • Let you deploy locally or on Google Kubernetes engine (more providers coming soon)
  • Let you choose to run sandbox to do all computing on the cloud, saving you compute power. Or just run locally if that’s your thing

Based on your choices it will then:

  • Encode all the data using CLIP
  • Fine-tune the CLIP model with Finetuner for your specific dataset
  • Deploy the Jina Flow to your machine or Kubernetes cluster with RESTful endpoints
  • Provide a browser front-end for you to search

And as for the “under 30 minutes” part? I timed it using time jina-now start :

jina-now start  606.35s user 17.89s system 37% cpu 27:39.99 total

See? Time to spare!

Next steps

This is great as a demo of the power of neural search. But if you really want to get your hands dirty, check out a dedicated fashion search demo, which also offers:

  • Easier self-hosting via Docker Compose.
  • Faceted search capabilities via tag filtering, price ranges, etc.

The repo is totally open for you to clone, fork, and modify as you wish.

Learn more about Jina NOW

You can also read more in the release blog post:




Alex C-G
Jina AI

Developer Experience Lead at Jina.AI (, trekkie, and maker of things.