Polybion Used Targeted Audio Ads and Sponsored Playlists to Inform and Engage Bengali-Language Streamers on JioSaavn
Polybion is India’s number one vitamin B complex supplement by Procter & Gamble Health. The brand wanted to build awareness around Polybion and connect more personally with consumers, particularly in the West Bengal area.
JioSaavn crafted a two-pronged approach: first, to inform consumers and second, to engage with them. We used strategic targeting to reach users within the 25–44 age bracket as well as streamers of Hindi, English, Bengali and Bhojpuri content.
Check out the video below to learn how JioSaavn got consumers singing to Polybion’s tunes
JioSaavn made a strategic recommendation that Polybion associate with top-performing Bengali playlists like Top JioTunes — Bengali, to establish a strong brand connect within an environment that listeners love. To boost the brand further, we ran audio ads across the platform using our Native Audio Spot for better engagement.
We ran the numbers and they were singing too! Here are the results:
1. 1.5 million audio ads delivered
2. A total of 22.5+ million minutes spent with the brand
3. Over 420K streams for the playlist
4. Over 300K unique users engaged
Today, regional language content is one of the highest-streamed on our platform. If you’re looking to go local, tell your brand story in an environment that users love and keep returning to.
Think music. Think content. Think JioSaavn. Ready to share your brand story? Write to us at advertising@jiosaavn.com


