5 steps to deliver solutions your customer want with UXDD!
What is design? The design is a work process which finds solutions to solve your customer’s problems. But how to find the best solution and deliver it to your customer?
Here are 5 steps to deliver solutions your customer want!
1. Know your customers
First of all, you have to understand your target users. You can learn more about your customers through various methods, such as setting a persona profile, take user interviews, create user journeys or make an affinity map. Don’t forget to focus on their normal experiences in daily life and find out what is their need or what is their pain point.
2. Discover your customer’s problem
Now, you have already known what is your customer’s problems or their pain points. So pick the one that is the most important and the most valuable for your product and set a hypothesis. Don’t forget to make sure that you have set a clear hypothesis. This will be effected when you evaluate your design after launch the product to do the test.
3. Ideate
After you’ve already got your hypothesis. The next step is to find solutions to evaluate that. In this step, you can do it with all your team members which can produce as many solutions as possible by brainstorming, do the mind mapping, sketching etc.
4. Design the prototype
Actually, this is the design step but you can do it with your team as well. After you finalized your ideas, we will do the prototype to try out the possible solutions. The prototype should be something that users can experience e.g. paper prototyping or visual design prototyping. Now a day, there are a lot of prototyping tools for making and testing prototype with you target users. Such as InVision, UXPin, or Origami and etc.
5. Do the test
The last step is to test your design solution. Now it’s time to meet the users again and test it. You will learn more about the possible solutions and your customers’ experiences, what they like and what they don’t like. Again be focusing on their experiences too when you’re testing your prototype, notice and always ask for the reason why they click or tap on that button, why they don’t click or tap.
After you have completed all these steps, all you need to do is just learn and adjust your prototype and test it again to find the real solution for your customers. The more you know what your customer need, the more you can make great experiences for them.
Happy designing :)
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