Toyota GR Supra

All units reserved ahead of Euro­pean Pre­miere

• Every Toy­ota GR Supra intend­ed for deliv­ery in 2019 has now been reserved across major Euro­pean sports car mar­kets
• High demand for the Toy­ota GR Supra has led to a wait­ing list that runs into the thou­sands
• Reser­va­tions will short­ly re-open for 2020 deliv­er­ies

Fol­low­ing the suc­cess­ful launch of coun­try-spe­cif­ic reser­va­tion plat­forms in Octo­ber 2018 and ahead of its Euro­pean pre­miere at the Gene­va Motor Show, every Toy­ota GR Supra intend­ed for deliv­ery in 2019 has now been reserved across major Euro­pean sports car mar­kets.

After a 17-year absence from the mar­ket and due to an over­whelm­ing appetite from enthu­si­asts for a sports car that deliv­ers a pure dri­ving expe­ri­ence, high demand for the Toy­ota GR Supra has led to a wait­ing list that runs into the thou­sands, ensur­ing reser­va­tions will short­ly re-open for 2020 deliv­er­ies.

To cel­e­brate the Supra’s leg­endary her­itage and intro­duc­tion of the fifth-gen­er­a­tion chas­sis code num­ber, an exclu­sive Toy­ota GR Supra A90 Edi­tion mod­el will be built. Fin­ished in dra­mat­ic, matt Storm Grey, equipped with 19” matt black alloy wheels and fea­tur­ing a stun­ning red leather dri­ver-cen­tric cock­pit, all 90 exam­ples of the A90 Edi­tion have been reserved.

Final­ly, to recog­nise the enthu­si­asm they’ve shown for the return of the Supra name, the 900 Toy­ota GR Supra own­ers in Europe dur­ing the first year of the car’s launch will enjoy a num­ber of spe­cial ben­e­fits. As mem­bers of the Supra 900 and in the lead-up to the deliv­ery of their car from sum­mer 2019, they will be giv­en access to exclu­sive expe­ri­ence pro­grammes and a num­ber of money-can’t-buy rewards.

Chief Engi­neer of the Toy­ota GR Supra, Tet­suya Tada, com­ment­ed: “I’d like to thank the first 900 cus­tomers for their reser­va­tions, secur­ing their pri­or­i­ty order access to the new Toy­ota GR Supra ahead of its offi­cial Euro­pean pre­miere at 2019 Gene­va Motor Show. As Chief Engi­neer, I can­not wait until the moment they get behind the wheel, I believe that we will reignite the pas­sion and put the fun back into dri­ving for as many peo­ple as pos­si­ble.”

Via Toy­ota Europe News­room

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Originally published at jlpress.com on March 1, 2019.