Certified Young Person Prompt #4

Emilgutierrez
JMS 215 Social Media Storytelling
1 min readSep 20, 2020

Youtube is one of the most popular video sharing websites on the internet and this also makes it one of the easiest to embed on other social media platforms. Youtube videos are able to easily be shared on other platforms with little effort. So it would make sense to pick this platform to share a PSA.

While Paul Rudd was the star of the public service announcement, the video was published on Governor Andrew Cuomo’s YouTube account. Governor Cuomo’s account is meticulously managed with different videos of him being uploaded and organized.

This PSA works in a lot of different ways. The video is a little over two minutes making it not lengthy but long enough to include elements like humor in the video. The use of an actor like Paul Rudd works too because of his appearances in movies that target the younger audience Cuomo was looking for. Marvel movies were targeted towards an older audience, the exact audience that was being targeted in the PSA.

The PSA also doesn’t take itself too seriously and acknowledges the reality that Paul Rudd, 51-year-old actor, is critizing younger generations for not wearing as mask in the end. So while the delivery is still fun and lighthearted, it still presents a serious issue.

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