Prompt 2

Using the new forms of social media and all of the ever-changing effects that get added every day is something that we are all learning how to do on the fly. Apps like Instagram, Facebook, Twitter and more are adding new features that change what the app can do making it much easier for people to connect and share their lives with people anywhere. Going into public relations and media I would try to keep an updated approach using social media and making sure that the image is being promoted in the best way. This means that we have to constantly be studying what the competition is doing. If the competing company starts using Instagram Reels and there is a visible change in profit or views then it would be in good interest to add something similar to the projects repertoire. A good journalist keeps tabs on what is going on in surrounding areas and on their competitors and they use that to push themselves further ahead.