Mobike — New lifestyle
With the development of major cities around the world, people prefer driving cars and causing traffic congestion, for this reason, sharing bicycles has become the target of many investors. The shared bicycle mobike that entered Europe in 2017 has brought a lot of life convenience to people in Europe.
“We are already negotiating with other cities in Europe and it is quite smooth, which allows us to provide the most convenient and economical travel options for people from all over Europe,” said Steve Pyer, General Manager of Mobike UK.
The popularity of sharing bicycles will have a very positive impact on UK’s environment. People’s travel needs will be adopted by subway, bus, and shared bicycles. The use of shared bicycles will greatly reduce air pollution caused by vehicle exhaust emissions.
But is the Mobike really the same image in Europe as it was when it was introducing the UK? According to the BBC news, “Mobike: Hundreds of Manchester police incidents revealed”.
0Manchester for being the first city in Europe to host the scheme, but new data shows police recorded 413 incidents on Mobike between July 2017 and August.
According to the Guardian, “Mobike pulls out of Manchester citing thefts and vandalism. The bike-sharing firm says it will refund customers, as it moves bikes to other UK cities”
According to the British “Daily Mail” report, as of the announcement of the exit, the Mobike was riding a total of 180,000 miles in Manchester, a total of 250,000 trips. Mobike will continue to operate in London, Newcastle, Oxford, Cambridge and other European cities after exiting the Manchester market. Manchester Mob users will also receive a refund in the next few days.
Mobike was widely welcomed by Manchester in the first year. Why did it quit after a year?
Shortly after Mobike entered the Manchester market, news of citizens throwing stones at a Mobike bicycle was circulated online. Subsequently, many journalists found many photos of Mobike “killed” on social media. In the river, they can find the lying bicycles in the river. In the backyard of the family, they can also see the two-wheeled motorbikes. Even on the traffic lights on the side of the road can find the Mobike.
The experience of Mobike and its competitors has sparked people’s thinking: whether the “shared” business model can play its role anywhere in the world, although the various “shared” companies from home to car are already global, it has raised billions of dollars, but it is still a matter of deliberation.
Because of the inability to bear the huge repair costs, the companies that have closed down are also many. For example, in the Chinese market, Wukong Bicycle and 3Vbike closed down in 2017. For the reason for the closure, the 3Vbike founder made it clear that too many cars were stolen.
The Financial Times reported, a transportation lecturer at the University of Huddersfield said, “Bicycle sharing programs need to improve safety and fund education activities to encourage people to take a positive attitude toward these bicycles,” but even so, it also means that “not every city is destined to be a paradise for cyclists.”
Good decisions should be promoted, but they must bear the corresponding consequences. I only hope that in the future, Mobike can continue to bring convenience and development to the residents who living in UK
