Making your visitors happy is good business

A big part of why Visionect’s JOAN exists is the underlying notion that it is important how your customers/visitors perceive you.

Luka Birsa
JOAN
2 min readJul 4, 2017

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Are you trustworthy? Are you tech-proficient? Are you successful? Are you professional?

It shouldn’t come as a secret that answering yes to all of these questions is important. It starts with first impressions, so your office is important. Nobody is going to rely on somebody who’s not capable of keeping his house in order.

So we wanted to measure the business impact of adding JOAN to your rooms.

The recently launched Warm Welcome, a feature which sends your visitors an email containing useful information about their next meeting at your house (meeting organizer, internal location, contact information, map), was a handy candidate.

Visitors receive everything, from directions on how to reach your office to instructions on who to call if they need additional assistance, to a delightful, personal message.

How we did it

People attending the meeting had to fill out a simple NPS-style questionnaire, rating the meeting 1–10 and assessing how well the meeting went.

The tests ran for two months, with 237 meetings in total, with a random sample of meetings using the Warm Welcome feature. The data was compiled and an NPS score was calculated.

The outcome: More sales

The results were impressive. We saw a 21.6% increase in meeting quality where the Warm Welcome notifications were sent out.

At the same time we saw an 8.5% increase in Visionect’s direct sales.

Most of the deals are still open, so we can’t judge the final outcome, but early results sure look promising. Right now we’re chalking another one to common-sense: Making your visitors happy is good business.

Check out JOAN’s Warm Welcome here.
We’ll keep more articles like this coming. And some behind the scenes as well!

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Luka Birsa
JOAN

@Visionect and @meetjoan cofounder & CTO. Helping create next generation of e-paper devices. Technology geek. Dad.