Co-created by Mums, for Mums. All made possible with cheap stuff from Asda.
A 12 week digital advertising campaign to make every day of the Great British Summer count. With recipes for Angry Bird Water Balloons, Ice Cream Burgers, Crumpet Monkeys and Solar Systems.
Everything was created by real Asda Mums. From craft ideas, to photography, videos and social posts. All used to power dynamic online advertising and CRM.
Agency: Work Club
Role: Creative Director