There are emojis for beer, red wine, martini, and some sort of tequila sunrise… but not Whisky.
#WhiskyEmoji spoke to the people of the Internet who felt the absence of this left them unable to truly express themselves.
The cries and re-tweets of 70 thousand whisky emoji enthusiasts was submitted to Unicode (the democratic consortium who decide all future emoji) for their quarterly technical committee meeting.
#WhiskyEmoji was for formal approval in May 2105:
And as a direct result, added to emoji keyboards worldwide in 2016…
Agency: Work Club
Role: Creative Director