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Archive of stories published by John Lewis Design

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Bradley Nicholls in John Lewis Design

A series of icons from the John Lewis icon library

How we created a joyfully bolder icon system

As part of creating a new design system, one of our major tasks was to breathe…

Louise Muyanja in John Lewis Design

The two sections of our design system that we wrote first: ‘Foundations’ and ‘Components’. Foundations are our basis for creating seamless user experiences, from accessibility and colour, to iconography and typography. Components are the building blocks that keep our design system scalable, consistent and user focused.

Writing for our design system

As a small (and mighty) UX writing team, we have to be particularly intentional about the projects we work…

Ellen Gofton in John Lewis Design

A Figma screenshot showing two designers comments discussing a webpage about My John Lewis ‘Help with my rewards’ and the content on the page

Small is beautiful: How we mobilise and prioritise as a (very) small UX writing team

Ellen Gofton in John Lewis Design

A day in the life of… Ellen Gofton, UX Writing Manager

Melissa Robinson in John Lewis Design

Illustration of a person standing on a stage presenting the benefits of design systems to stakeholders.

Design system adoption: the importance of stakeholder buy-in

Rebecca Goss in John Lewis Design

A portrait of Rebecca Goss at the seaside

10 questions with Rebecca Goss — UX & Service Design Lead at John Lewis

A chat with Rebecca about her…

Sophie Skinner in John Lewis Design

A John Lewis Christmas miracle

How we delivered our app Christmas countdown in a matter of weeks

Lisa Layton in John Lewis Design

How we’re using Fable to tell everyone’s story

Do right: Act with integrity and use our judgement to…

Shai Mistry in John Lewis Design

John Lewis Golden ticket illustration

Bringing the in-store magic online for our loyalty members

Antonio Arévalo in John Lewis Design

Diagram showing UX analytics at the the intersect between what users do and the data we collect

Demystifying UX analytics: why data is essential for design success

These were the top 10 stories published by John Lewis Design; you can also dive into yearly archives: 2023, 2024.

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John Lewis Design

All about the UX, UI, Service Design, UX Writing and User Research teams at John Lewis

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Melissa Robinson

Bradley Nicholls