It’s been 2 years since I quit my job as a software engineer to go full-time on my startup Clearplan. My first, full-day on the job was April 1st. That’s right, April Fools Day. I didn’t plan it that way. But, in hindsight, it’s kind of cool because each year I ask myself if this thing’s a joke or not.
Clearly not. We’re still rocking and rolling. But it’s imperative to keep the struggle going. Keep fighting. Improving. Creating.
So here we are, we have a great customer base and business is growing. At the same time, we’ve spun off another product, and are in the beginning stages of spinning off another product.
But I want to take a step back. Take a look at things in a different light. Sure, we could release this product today. But I think it would fail. And, by the way, I’m all about releasing early and often, but we’re too early here.
Reason is, we have a great idea… and we have a beta up and running. Problem is sales: We have none. What’s more, we don’t fully understand the end customer(s).
This product is a little harder to get rolling because we have to connect 2 different groups of people. One side has a lot of red tape.
Over the past 2 years I have spent my time developing software, designing user interfaces, marketing, creating on-boarding processes, creating user learning programs, training users, accounting, cleaning toilets… everything one needs to do to run a business. But I have not spent as much time selling as I should. Or rather, understanding.
Now I need to get back to the basics. What I do best. And that is, taking the time to deeply understand my customer, their wants and needs. This makes the process of selling so much easier.
I have a vision of what this product should be, and it looks and sounds great, but I haven’t done the customer leg work to prove it.
My intuition says this product is a no-brainer. Now I just need to prove it.