Funnel Marketing: My Illustrated Guide

Funnel marketing is pretty basic stuff.

You have the usual 5 stages: awareness, interest, consideration, conversion, referral, which shape your customer journey.

What is there more to say really?

Well, a lot actually!

So here is our illustrated guide to funnel marketing.

1/ Keeping it simple

There are really only 2 stages to a funnel: fandom & fulfilling a need. ‍