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How Power Influences What Customers Want

Sometimes your customers feel in control, powerful, and sometimes they don’t.

What if I told you that sense of power shapes what they want and buy?

Power and marketing are intertwined.

Use these findings to your advantage to craft campaigns & products.

1/ What is power?

Power is asymmetric control over valued resources in social relations, with a low-power party dependent on a high-power party.

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