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How to Turn Customers Into Collectors

Some brands don’t just have customers but collectors.

A dream right?

Here is a guide to becoming a collectible brand.

1/ Offer a quest for the next grail

Having an object of desire can give sense to our lives.

And a collection is a never-ending object of desire.

There is always something new to collect.

It’s a quest with an addictive thrill.

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