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IKEA Effect: Why You Should Know About This

As marketers, we think that customers will always prefer a more convenient product.

Therefore “done-for-you” is always more desirable.

Well, the IKEA effect completely contradicts this belief…

The IKEA Effect explained

The IKEA effect is a “cognitive bias in which consumers place a disproportionately high value on products they partially created”. (wiki)

In other words, people care more about the products for which they had to invest a…



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