IKEA Effect: Why You Should Know About This
As marketers, we think that customers will always prefer a more convenient product.
Therefore “done-for-you” is always more desirable.
Well, the IKEA effect completely contradicts this belief…
The IKEA Effect explained
The IKEA effect is a “cognitive bias in which consumers place a disproportionately high value on products they partially created”. (wiki)
In other words, people care more about the products for which they had to invest a…