Implement
Published in

Implement

IKEA Effect: Why You Should Know About This

As marketers, we think that customers will always prefer a more convenient product.

Therefore “done-for-you” is always more desirable.

Well, the IKEA effect completely contradicts this belief…

The IKEA Effect explained

The IKEA effect is a “cognitive bias in which consumers place a disproportionately high value on products they partially created”. (wiki)

In other words, people care more about the products for which they had to invest a…

--

--

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store