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NFTs: How Brands Use Them as a Marketing Tool

Non-Fungible Tokens (NFTs) are unique blockchain-based digital assets that have gathered a lot of attention recently.

NFTs can take many shapes: collectible cards, pieces of virtual land in a virtual world, playable gaming characters…

1/ But WTF is an NFT?

An NFT has mainly 3 powers:

  • Creating unique online objects that virtually cannot be altered or removed
  • Creating a virtually unbreakable bond between that object and its owner

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