The Strategy That Turned Uniqlo Into a Global Empire

This is how Uniqlo became a $19 billion/year global success story.

1/ Humble Japanese origins

Uniqlo’s founder (Tadashi Yanai) was born in the clothing business.

In 1972, he inherits his father’s men’s tailoring business but decides to move into casual wear.

His inspiration: Gap, Benetton…; which he discovered traveling the US.

Uniqlo was born.