Introducing Paladin’s New Brand!

Kristen Sonday
Paladin
Published in
2 min readFeb 28, 2023

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Today, we are thrilled to announce the release of Paladin’s brand refresh to reflect our growth, evolution, impact partners, and strategic direction.

Over the past few years, Paladin has empowered top law firms, in-house corporate teams, bar associations, and legal services organizations to more seamlessly connect volunteers with those in need. As we enter a new and more sophisticated phase, we want our brand to reflect the aspiration and seriousness of our mission. Our values — Respect, Empowerment, Connectivity, and Simplicity — reflect the lens through which we seek to achieve those goals.

Based on countless conversations among the pro bono community over the years, our refreshed identity centers around being ‘the facilitator’ — one that supports the heroes in the field actually performing high-impact pro bono work. Our team is committed to empowering legal professionals with leading-edge tools to expand and accelerate access to justice around the world, and updating our brand and storytelling is a part of that.

We are excited to unveil our new brand and appreciate our partners’ continued support as we embark on this new growth chapter. This year, we can’t wait to help thousands more people in need connect with pro bono lawyers, and we look forward to scaling our partnerships as we achieve that goal, together.

Kristen Sonday, Co-Founder & CEO

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Kristen Sonday
Paladin

Co-Founder, CEO @JoinPaladin. Partner @LongJump. World traveller. Wine and chocolate lover.