Fashion Weekly Round-Up: 1/30–2/5

Your weekly summary of the latest in fashion, covering a combination of industry news, tips for your daily routine, and the top trends to look out for.

Round-up brought to you by your friends at Arthur, a membership for women that helps them assemble the right wardrobe for their professional lives. Members enjoy perks like 10% back in credit on all purchases, plus free shipping & returns on all orders.

Lady Gaga Will Appear in a New Tiffany & Co. Ad During the Super Bowl

— The Cut, 1.31.2017

In their first Super Bowl ad ever, Tiffany & Co. will highlight new spokeswoman, Lady Gaga, who is also set to headline Sunday night’s halftime show. The ad is part of the brand’s Legendary Style campaign, marketing their new hardware line.

You can preview the ad here: https://youtu.be/37maRtY7D6Y

The New Loyalty Card Is Just Sewn Onto Your Purse

— Fast Company, 2.02.2017

The tech-forward Rebecca Minkoff announced that all of their bags will have built in QR codes to unlock rewards in store. This could be the future

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