Launch Spotlight: the Digital Marketing Track
Forge’s internship program, Launch, offers four engaging tracks, teaching four different modern skillsets. One of the more creatively focused and versatile of those four is the Digital Marketing Track. Digital marketing is advertising through digital channels including social media, email, and websites, and in the 21st century, is an essential for any business.
This Launch track is the perfect choice for anyone who wants to combine business savvy with their creative inspirations because you’ll have the opportunity to learn a wide variety of skills including research and analysis, content creation, and strategy tools and tactics. This skill set has countless applications in several industries, and mastering digital marketing will open up a huge range of opportunities for anyone’s future career endeavors. Here’s everything you need to know about Launch’s Digital Marketing Track.
By the end of your training through Launch, you’ll know how to design, plan, and run online marketing campaigns from the ground up. Launch teaches digital marketing students how to thoroughly understand and evaluate a company and its target audience and then use that information to create a real impact in increasing your company’s value. In addition, you’ll be able to use data analysis to assess what’s working and what’s not and make the appropriate adjustments.
On top of research and analysis, one of the other main focuses of this track is content creation. You’ll become a pro copywriter and learn to make a wide variety of creative assets including graphics, logos, email campaigns, and more. With these skills in tow, you’ll be able to visually bring all your ideas to life.
Throughout your training and your internship, you’ll become familiar with all the tools, software, and techniques used by real professionals in the marketing industry. Launch will introduce you to tools like MailChimp, Google Ads, Google Analytics, Facebook Ads, Adobe Illustrator, Canva, Figma, and more! You’ll be well-equipped to work on exciting campaigns and engaging projects both within your summer internship and in future positions.
Mastering the skills of Launch’s Digital Marketing Track focuses will set you up for success in several challenges and opportunities. Here are just a few of them: First, you’ll be more than ready to rock your paid summer internship (that Launch staff finds for you!) and impress your employers with your abilities. Second, you’ll be set up with a very solid foundation of the skills and experience you need to enter the marketing field post-graduation. Third (and possibly most exciting!), you’ll have the understanding of modern digital marketing that will be essential if you ever want to start your own business.
For more information and a complete list of all the doors that Launch’s Digital Marketing Track can open for you, check out https://joinforge.co/launch-dm
