Content Economy Needs Blockchain. Here’s Why
Article commentary has taken on a life of its own. What’s more, content monetization has never held greater appeal for those looking to cash in. Though this may seem attractive at first glance, the world of content monetization has never been more corrupt and cut throat than the present time. From fitness gurus to foodies, political figures to the average zanny character next door, content is being published on every available channel out there. The industry follows a linear way of thinking: find a dedicated audience and capitalize on their feedback through any means possible. That makes sense, right? Hold that thought.
With each passing day, users generate up to 2.5 quintillion bytes of data…that is 2,500,000,000,000,000,000/day; and most of the content has been uploaded within the last 2 years alone! It is growing so rapidly that millions of blog posts are uploaded every single day.
Domo.com also mentioned the following stats:
● Since 2013, tweets have increased to over 455,000 per minute in 2017
● Instagram users upload 46,740 photos every minute
● Facebook posts have increased to around 2.5 to 3 million posts per minute in 2016.
● Over 3.6 million Google searches are done every minute of every day.
Why are we mentioning these statistics?
According to eMarketer, Google and Facebook currently hold the monopoly where advertising revenue is concerned. These companies take $.60 out of every $1 generated, and it has been estimated that by 2019, Google will control up to 80% of the total search ad business, or $36.6 billion while Facebook will control up to 43.7%, or $23.9 billion of the display market business. And that’s not the worst of it.
Both Google and Facebook are extremely powerful companies equivalent to puppet masters of the advertising world — they control what we see thereby ensuring omnipresence.
Why is this important?
One of the greatest benefits of brands collaborating with content creators is the sharing of an honest, unbiased view where consumers hopefully gain insight into the topic at hand rather than endure a brainwashing session…
The question: Does this translate fairly if the income generated is mostly one-sided?
Let’s face it — money is the greatest tool when it comes to content the average user is exposed to, and by the same token, one is definitely penalized where there is a lack thereof.
When it comes to transparency and equal opportunity, Joint believes that everyone should be able to benefit from revenue generated through various media.
Joint — Blockchain Economy for Online Publishers
From commenter to publisher, Joint is built to promote simplicity and transparency in its operating structure, ensuring equality all around.
Publishers and advertisers can access detailed information down to a single ad placement through blockchain’s secure database, and Joint’s unique model emphasizes the importance of the community itself by rewarding commenters for their valuable contribution.
This system will allows publishers to gain a loyal following that work cohesively to maintain a high-quality environment, and at the same time, commenters gain access to exclusive content through tokens earned on the network.
Joint’s platform has provided solutions and benefits in the following way:
● Joint Ventures brings a much-needed change to the current digital content landscape. It aims for creating an economy that rewards every participant of the network, including publishers, authors, commenters, moderators, and advertisers while minimizing third-party commissions
● Publishers will be able to benefit from the all interest garnered through their content, whereas advertisers will take advantage of blockchain to reach their detailed cost reports.
● Commenters add a vital presence to published content by increasing engagement, positively affecting websites in terms of SEO as Google regards user generated content highly valuable. They are sharing items they find relevant, yet they are not awarded with respect to their contributions.
Internet is growing, so is the content economy and middlemen’s share. Joint is here to take advantage of blockchain to build up a transparent and fairly rewarded content ecosystem.
