Reading through the slew of articles of UX, I discovered many terminologies, debates, research and writing about user experience, consumer experience and service experience. In light of all the furore and hype, I think we had lost it. We lost the fundamentals of Designing for User Experience. The knowledge and methodologies of UX are not new; Human Computer Interaction studies (HCI), Delphi method of organisation and using a Kaizen process for iteration in designing for example. The fundamentals of UX is simply adapting an honest mindset that we don’t get a service, design or any business objective right at the get go. We need feedback especially from the ones getting the tail end of it, having a collective discussion and utilising data to help steer the outcome to achieve that which can be awesome as it can be. And or course, we now coin it as “Design Thinking”. Sexy lingo, but more than that is the crossing of knowledge from design, business and engineering thinking.
In due time, there will be the appearances of self-claim experts and misfits: Insisting UX is just for UI. Confusing us with rainbow coloured Venn diagrams after Venn diagrams. Arguments if UX is a process or a service, exclaiming new studies and methods of UX, CX and whatever XXX there is.
Enough with the thumping of complicated jargons and obsession of UX “measurements” and “tools”. Get back to the heart of Designing for UX, it shouldn’t be something new nor should we try to complicate it.
Design with the purpose in mind, with hearing and heart.