What is conversational marketing? In my last posting I claimed that dialogue doesn’t have to be neither verbal nor written — that interaction in itself can make an ad conversational.
Tomorrow and friday 400 people will gather in Nordisk Films studios in Copenhagen for the first New Media Days conference. Internet, mobile devices, games and i-tv is on the programme. I myself am engaged in setting up the conference — and I just launched…
“I agree perfectly with you Thomas”. This is how I start my newly posted reply to Thomas Madsen-Mygdals comments to my “Banner ads as conversational marketing: danish newpaper BT case”. The rest of my…
I landed in Heathrow only 1 hour and 30 minutes ago and rushed in for this conference — missed the opening remarks :-(
I’ve decided to keep you up-to-date with todays activities her at the Interactive…
Is there money in blogs? Not in the advertising sense! That was the message from Adriana Cronin-Lukas, CEO at The Big Blog Company. To her, the blogosphere is a place for conversations — and a sphere where commercial messages are not really wellcome.
Imagine if you stayed at a hotel, turned on the TV in your room, and discovered the use of television wasn’t included in your stay, and that you, in order to watch the 9 o’clock news, had to pay an additional 5…
During the concluding debate at the Interactive Advertising Conference in London yesterday, it suddenly became clear to me, how the media landscape of today opens up a brand new palette of opportunities for marketers. A palette of…
Four days ago Danmarks Radio (DR) — the Danish Broadcasting Corporation — redesigned its frontpage at www.dr.dk. The redesign, which has been in the pipeline for almost two years, introduces a radical shift in DRs web-presence. Judging from the comments on dr.dk, users are…
After more than five years of skating the new media, the ice gets thinner and thinner under the feet of the news corporations. This far the news corps have simply replaced one set of media (newspaper, radio, TV etc.) with another (the internet)…
What is dialogue and conversation? And: Do the parties involved in the dialogue have to say or write statements to one another?
The answer to the question is- in my opinion — “no”.