Top Stories published by Jon Lund in October of 2005

Banner ads as conversational marketing: danish newpaper BT case

What is conversational marketing? In my last posting I claimed that dialogue doesn’t have to be neither verbal nor written — that interaction in itself can make an ad conversational.


Blogging on the treshold of New Media Days

Tomorrow and friday 400 people will gather in Nordisk Films studios in Copenhagen for the first New Media Days conference. Internet, mobile devices, games and i-tv is on the programme. I myself am engaged in setting up the conference — and I just launched…


WE AID — a marketing paradigm for the user-centered era

During the concluding debate at the Interactive Advertising Conference in London yesterday, it suddenly became clear to me, how the media landscape of today opens up a brand new palette of opportunities for marketers. A palette of…


LSD revisited: dr.dk redesigns

Four days ago Danmarks Radio (DR) — the Danish Broadcasting Corporation — redesigned its frontpage at www.dr.dk. The redesign, which has been in the pipeline for almost two years, introduces a radical shift in DRs web-presence. Judging from the comments on dr.dk, users are…

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