10 Ways to Inspire Action Like a Great Leader 99.999% in Real Time
‘Micro Moments’ — when hyper-segmented audiences look for answers, make decisions, and look for new things in search, social, or brand website.
Speak to the part of the brain driving behavior, speak to those who believe what you believe. Individuals are flooded with millions of messages everyday. Oftentimes these messages are not delivered to their intended audiences. Sometimes understanding what to say can prove to be difficult altogether. For the budding entrepreneur, creative, or seasoned business owner, the objective is the ability to pivot with the agility of a startup with the wisdom of a seasoned company.
Your business model may be unable to shift with the tides of consumer behavior, but your brand story can. Speaking to the core beliefs of your Target Audience will strike a chord with your messaging. Speaking to the core beliefs of your hyper-segmented following means designing a brand story around the limbic part of the brain.
The Psychology of Addictive Messaging
Every hook starts with two types of triggers: limbic and neocortex.
Why/How: Limbic
The limbic part of the brain is responsible for trust, loyalty, and human behavior. Speaking to the core beliefs of your mission to share with those who share the same beliefs inspire action.
What: Neocortex
The neocortex is responsible for rational, analytical thought, and language. Solely speaking to features and capabilities will not inspire action.
Despite any rational thought, why does a decision not feel right? Your gut feeling will not support rational and analytical thought because it is not designed to. Human biology is designed to act on what it believes supported by analytical and rational thought.
1. Know Your Target Audience
Understand who your target audience is. Knowing the culture and identity of your brand will help share the core beliefs of your mission.
2. Give a Word of Inspiration
How are you living? If you were given $86,400 to spend a day, how would you spend each dollar or second of your 24 hour day?
3. Speak To Your Core Values and Beliefs
We believe having a diversity is key, bringing in people who are not necessarily from your field of expertise can be a huge leverage in terms of your capabilities.
4. Allow Twitter Chats to Define Industry
You may discover a nuance or new way of thinking. The smallest details make the most impact. Sometimes the best solutions overcome the most problematic ‘best practices’.
5. Provide a Northstar, Your Mission
Endgame is what provides hope, motivation, and inspiration. Provide a clear mission for your troops to rally behind.
6. Give a Word of Assurance
No idea is too small or challenge too big.
7. Share The Worth Sharing
Empower individuals with the stories of individuals. Sometimes knowing is half the battle.
8. State The Worth Repeating
Good practices and values go a long way with your journey members. Take ownership and promote great practices and experiences.
9. Dialogue With Your Heroes
When two people speak the same language, then they may dialogue. Our language is creativity, so we speak on innovation.
10. Defy All Tradition
When you have a problem and the solution does not make sense for industry, but perfect for your market niche. Go ahead and walk on water.
Ready to inspire action like a great leader? Get Answers
11. Bonus: Stay True to Your Values
Everyday we are met with challenges only unique to the individual, persevere.
