How to Know the Anatomy of a Movement: Design Thinking for Individuals

Alexander Jones
Jones Business
Published in
3 min readJul 3, 2017

‘Culture’ — 10-step plan for a movement, arts and other manifestations of human intellectual achievement, oftentimes seen through the civic engagement and civic participation of individuals.

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Gaining the trust and credibility of your Target Audience can be tough. Individuals are flooded with millions of messages everyday. Delivering the right message to your hyper-segmented audience or micro niche is important. The best way to cater to those who have demonstrated an interest in your brand story is with the delivery of actionable information.

In the past a clear north star or mission is all you needed to successfully mobilize your supporters. Real-time subject matter expertise is designed for a smart economy of users who can best utilize the information. Social media marketing is the new dewey decimal system or domain relevance engine. When done correctly you will rank for the industries you have demonstrated an astute knowledge of. So what are the 10 ingredients of a functional brand story?

Ready to inspire action like a great leader? Get Answers

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