How to Make Social Media Outreach Work for You in 3 Simple Steps
‘social media acceleration’ — social media acts as an accelerator and amplifier for your word-of-mouth marketing. Traditionally, word-of-mouth could take days, weeks or even months to generate any significant impact. On social media, a single tweet can build or destroy a reputation within a matter of seconds.
Marketing sucks — the challenge you are facing from mass media are the millions of messages individuals are flooded with everyday. Oftentimes these messages are not delivered to the intended audiences. There is nothing worse than having great products, services, and ideas with no idea on how to reach the correct audiences. Understanding the vocabulary for what you need is also sometimes cumbersome.
Nothing has changed since communication has taken place to conduct trade. What has changed is how we do word-of-mouth. Whether this word-of-mouth takes form in the newspaper, inside of an email, or across your social media feed, word-of-mouth takes place wherever there are people. People are on Social Media.
1. Correct Audiences Equal Correct Engagement
2. Know the Culture of Your Target Audience
Big data marketing allows you to target those interested in your product, service, and ideas in real-time. Imagine being able to put your brand in front of a correct audience. In combination, Big Data and a working Ideal Customer Avatar (ICA) results in high engagement. To understand who your target audience is you must first discover the culture and identity of your brand. This starts with learning how to use data analytics and social media to share the values of your brand with those who share the same values in real-time.
3. Give Real-Time Insights around the Culture of Your Brand
If you are knowledgeable in a specific industry, do not keep it to yourself. Speaking regularly on your knowledge and insight not only establishes thought leadership, it increases brand awareness, and generates sales revenues.
Everything we do we believe in challenging the status quo. We believe in thinking differently. The way we challenge the status quo is by making our solutions beautifully designed, simple to use, and user friendly. We believe correct audiences equal correct engagement. Understanding the culture and identity of your Target Audience will establish thought leadership, generate sales revenues, and increases brand awareness.
— We just happen to make great beginnings, start with Social Plan
