Learn Your Target Audience for Smart Resilient Communication

Alexander Jones
Jones Business
Published in
4 min readDec 27, 2017

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‘target audience’ — when hyper-segmented audiences have a quantitative, and qualitative relationship with answers, decisions, interests, and activities.

I started DisruptionTalk fostering a global real-time community of founders, entrepreneurs, engineers, artists, and designers democratizing specialized knowledge and relationships, a virtual incubator.

From past experiences I learned it was sometimes difficult to gain access to the right relationships and information. However the miracle of Digital Borders allowed anyone with a stable internet connection to collaborate and learn together in real-time.

Intrigued and inspired with the ideas of becoming a digital nomad was the beginning of a data analytics and social media firm. Along with professional email marketing and automation software, SocialPlan an application for Target Audience and multidisciplinary marketing plan, and coworking popup powered by a mobile cloud.

What does this mean?

What does it mean to turn every end computing device or smartphone into an incubator. What does it mean to turn every coffee shop, restaurant, sitting room, and underutilized office or commercial space into a coworking space?

Resilient societies will unleash and embrace the potential of individuals. Individuals are flooded with millions of messages everyday. Oftentimes these messages are not delivered to their intended audiences. Oftentimes these messages are not designed for their intended audiences.

The Key Performance Indicator for Target Audience

Apart from increased sales revenues, how can you determine if you have a firm grasp of the identity or user persona of your target audience? Well they tell you, explicitly:

Understanding your target audience has many benefits. Understanding your target audience can help answer challenging business and operational questions. Smart, simple and resilient communication is designed to return big data niche talent acquisition, instant focus groups, and increased thought leadership. Finding the solution to challenges begin with asking the right questions.

How Can I Price My Products and Services?

Pricing is something every business struggles with large and small. Take some of the guess work out of pricing by understanding the preferences and affordability metrics of your target audience.

Data Driven Target Audience @MrJonesEdition, Datalogix

How Can I Communicate with My Hyper-segmented Following?

Translation is the key component of User Experience Design. UX starts with understanding the reading comprehension of your target audience.

Data Driven Target Audience @MrJonesEdition, Datalogix

What Forms of Convenience Should I Provide My Customers?

If you know the majority of your hyper-segmented following are self-employed in technical roles, and homeowners, provide simple end-to-end solutions designed to free up some of their time.

Data Driven Target Audience @MrJonesEdition, Datalogix

Understanding your target audience has many benefits. Being able to associate the quantitative and qualitative properties of your hyper-segmented following will enhance the profitability and operational aspects of your business. How will you design your target audience for talent acquisition, instant focus groups, and thought leadership in the future?

Explore 10 Ways to Develop Your Brand Story

Ready to unleash target audience potential? Get Answers

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