[Site Launch] The new face of Sony — a responsive website

After years of hard work, I’m happy that our project has *finally* launched. Sony is the first electronics giant to launch a global multi-lingual fully responsive website. This launch covers all of Europe, Turkey and Russia/CIS. As the front-end lead for the project, I’m especially thrilled because a good front-end stack is the most important part of a responsive website. Thanks to 2 vendors and my kick-ass development team who worked tirelessly to perfect this brand new front end framework.

sony.co.uk | sony.nl | sony.tr

So, what’s really great about this website? Here are some important achievements from my perspective:

1. Immersive customer experience
2. Responsive design, responsive images, responsive everything…
3. Separated presentation layer
4. Modular front end framework
5. Ability to develop on a single platform from ideation to integration
6. Test-driven and agile

Check out the Sony UK site. Enjoy!