Raising awareness for Facebook Messenger payments

If you’re like me, you’re regularly weighing the cost of things, especially when it comes to peer-to-peer payment transactions. We’ve all had this exchange with someone we know…

“Do you use Venmo or Chase quick pay?”

Chase requires one of the two accounts within the transaction to be a native Chase account and Venmo charges a 3% extortion fee. Not cool. Facebook is making a strong move to change that for the better.

Facebook messenger launched payments last year. I’ve been pushing it on anyone I have to make a transaction with because it’s simple/free. Not to mention the fact that I actually trust Facebook’s cyber security initiatives more than Chase. I mean, my Chase checking dashboard still looks like a 2003 .net design and constantly returning errors on really simple page flows. Facebook is engineering first, banking second and I actually prefer it that way. I don’t need to give money to a 100 year old bank “trying” to keep up with technology. I feel like their existence is based off milking middle and lower class citizens.

Here’s a quick look at what the Facebook Messenger payments UI looks like…

In most cases, the payments icon is now actually hidden within a “more” tab and very hard to notice.

I think some subtle interactions could help raise the awareness of the payments feature…

The idea is to have Messenger automatically recognize words relative to payments, money, reimbursement, etc. while displaying a subtle UI animation to communicate that a payment solution is right in front of the user’s face.

I played around with a couple ideas, one of which was prioritizing the payments icon and having it pulsate in a green hue.

This is what it looks like…

The message with the recognized keywords will pulsate green. Throwing caution to the wind when it comes to subtlety, it hopes to engage and spark some curiosity in Facebook Messenger payment newcomers.

Users could then touch the green chat bubble to learn more about setting up payments for themselves. Like this…

Love it or hate it? Have a better idea? I’d love to check it out.