Two Simple Rules to Improve Your Writing

Giff Constable
Content as Culture, by Jotto
1 min readNov 28, 2016

You can instantly improve how you write with two simple rules:

  1. Don’t confuse the reader
  2. Don’t bore the reader

“That’s easier said than done,” you might say. Let’s unpack those rules a bit further.

How to avoid confusing the reader?

  1. Don’t jam too many thoughts together
  2. Say things directly
  3. Use clear language, not jargon and obscure terms
  4. Draw a clear line between your thoughts and topics

How to avoid boring the reader?

  1. Don’t be vague or wishy-washy
  2. Don’t use big words when small ones will do.
  3. Vary sentence rhythm and length.
  4. Don’t use more words than you need to, and don’t ramble.
  5. Favor active verbs over “it is” and “there were.”
  6. Write like you talk, and avoid formal language.

My father, a professional writer and editor, taught me these guidelines. I hope you also find them useful.

We created Jotto, an online tool for bringing teams together, for people who believe in the power of the written word. Check it out at www.jottohq.com.

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Giff Constable
Content as Culture, by Jotto

entrepreneur and author of Talking to Humans and Testing with Humans; side project at jottohq.com. I blog at http://giffconstable.com