3 Reasons Smart Publishers Are Saying No To Header Bidding

Header bidding’s adoption by premium publishers has been rapid and sweeping. In the past 12 months, header bidding has gone from a curiosity to a must-have for major digital publishers. The yield upside is compelling, and the operational challenges continue to fade thanks to better workflow tools. So it surprised us to find that 45 of the 100 biggest US publishers haven’t yet adopted header bidding.

Are these 45 media powerhouses simply laggards, or are they making informed business choices to reject header bidding? We think it’s the latter, and we see three sound reasons for choosing to say no to header bidding.

Read our full analysis on the Jounce Media Blog.