How Many Ads Does It Take To Cut Your Cellphone Bill? A Whole Lot

Sprint’s prepaid cell phone business, Boost Mobile, announced this week that customers can opt to receive a $5 monthly discount in exchange for seeing ads on their smartphone lockscreens. For Sprint to break even on this scheme, they either need to charge ultra-premium rates or sell a whole lot of impressions.

Read the full story on Jounce Media’s blog.

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