How the fashion industry is taking charge during novel coronavirus pandemic

In a time of worldwide struggle, fashion and beauty brands are finding ways to sacrifice their personal work for the greater good of coronavirus relief.

As the coronavirus continues to wreak havoc around the world, numerous fashion houses and manufacturers have reopened their warehouses to replenish the global personal protective equipment shortage, regardless of the current financial hit they are already receiving from the virus.

In the last couple of weeks, fashion brands have taken to social media to announce their new relief missions, according to Harper’s Bazaar. Dior revealed on Instagram that they will now be making face masks out of their children’s line manufacturing location, while Georgio Armani has shifted towards custom medical overalls for medical staff around the world.

USA Today reports that other houses like Burberry have started repurposing their current fabric and materials in efforts to remain environmentally-friendly and resourceful.

Beauty and wellness brands like L’Oreal and Coty have started manufacturing hand sanitizer in place of their normal skin products, while fashion conglomerate label Kering has already donated $2 million to coronavirus research, Vogue reports.

The New York Post has kept a running list of brands that have done some kind of relief work, no matter the size. The newspaper also encourages consumers to shop with their favorite stores to keep some version of an economy going and protect the world of fashion in a time of struggle.

There are a lot of questions on how the world will bounce back from the pandemic, with only hope as an answer. Across the board, however, the fashion industry believes that the only way for it to truly rally from the pandemic is to stay united.

In a recent conversation with Harper’s Bazaar, American designer Jeremy Scott said the key to recovery is “bringing people together with ideas, enthusiasm, and determination to make it work.”

With time, the fashion industry has the ability to come back rejuvenated; it just will require the work of everyone, even down to the average consumer, to make sure that happens.