Three Remarkable Lessons from the World’s Most Successful Band
Why BTS is awesome and why I use BTS to teach secrets of creativity
Who is the biggest Global East Asian act in history?
Hint: They generate 4.65 billion for South Korea’s economy each year.
They are the world-famous BTS of course!
BTS attracted one in every 13 foreign tourists that visited South Korea. No wonder they became the youngest ever recipients of the Order of Cultural Merit from the President of South Korea due to their contributions in spreading Korean culture and language.
I am teaching courses on creativity and personal branding at University of East Anglia and the University of Cambridge.
In my classes, I have started using BTS as a case study for creativity and asset creation at the global level.
Why BTS?
Because I believe BTS is one of the most successful creative organizations we have witnessed in our times.
How did BTS take over the world? Why are they so successful?
