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Ampersand (&)

Use only in blog titles, headlines, and photo credits; not in the body copy of the blog.

Apostrophe

Used for contractions (’80s) and possessives (The engineer’s call).

Do not use apostrophe for plural (eg iPods, MP3s, dos, CDs) or dates (eg 1990s)

Bombay v/s Mumbai

Use the current official name of the place/city unless talking about it in a historic context. Bengaluru, Chennai, Thiruvananthapuram, Mumbai, Kolkata, etc

Capitalization

Capitalize names of universities, hospitals, schools, theatres, departments (eg Department of English, House of Commons, Delhi University)

Do not capitalize after a colon unless it is a subhead. Try to substitute a dash/hyphen (-) with a colon (:) as much as possible.

In headlines and cover lines, only the first alphabet of the first word is capitalized.

Commas in numbers

When there are numbers with four or more digits, use commas.

Count three spaces to the left of the ones column to place the first comma (eg 4,000). For numbers in the lakh, the comma is placed after five spaces to the left of the ones column (eg 4,00,000). For numbers in the crore, the comma is placed after seven spaces to the left of the ones column (eg 4,00,00,000).

Currency

Rs 5 lakh and Rs 5 crore (note there is no ‘s’).

All foreign currency should have the rupee equivalent in brackets (eg $ 100 (Rs 4700)).

There should be a single space after the currency indicator (eg Rs 100, $ 500).

Dates

January 5, 1985; do not use –th for days.

It’s either 1990s or ’90s, NOT 1990's

Degrees

30º C NOT 30 degrees Celsius or 30 degrees centigrade. Note the space between the degree sign and C.

eg

eg is used closed up with no period (.). — eg is right but e.g. is wrong.

email

Is written as ‘email’, no hyphen or uppercase. Should be written in all lower case.

every day v/s everyday

Every day is a time expression meaning ‘each day’. Everyday is an adjective meaning ‘daily’ (eg: The library is updated every day’ and This is an everyday update’)

Job titles

Descriptive job titles and lesser political offices are capitalised only when used as titles (eg Professor Hawking). Otherwise lower case (eg: professor of mathematics at Mumbai University, former chief engineer at Apple).

learned v/s learnt

Learned when used in the past tense and learnt when used as an adjective (eg: She had learned her lesson but some lessons are never learnt)

Names of books, movies, albums, ships, plays, sculptures, TV shows, art

All in title case (eg The Titanic)

Names of universities, hospitals, schools, theatres, departments

Capitalize names of universities, hospitals, schools, theatres, departments, eg: Department of Engineering, House of Commons, Delhi University

Numbers

Never start a sentence with a number, spell it out and in the case of dates or other numbers that would be cumbersome in words, rephrase the sentence. Eg: 10 outputs have been generated should be written as Ten outputs have been generated.

Punctuation

Do not use full stops in headlines
Do not use full stops when writing lists or points

Quote marks

Do not use double quotes when stressing upon something important in the blog, please always use single quotes.

Use double quotes only when you are directly quoting someone in your blog.

Spellings

Maintain consistency in words/phrases used in one blog (eg If you’ve used NumPy in one part of the copy, use NumPy everywhere, not numpy or Numpy). Here are some other spellings that consistency should be maintained on:

  • Python — not python
  • PyTorch — not pytorch
  • GANs — not gans
  • Kaggle — not kaggle
  • CUDA — not cuda
  • Tensor
  • Deep Learning

Smileys

Smileys are used at some places and not others — a call can be taken if that is the kind of tone the company would prefer.

Title

Your blog title should be catchy, but should never include a full stop.
It should never be written in capital letters.

Tone

Your blogs can have an informal or formal tone, depending on what you are comfortable with. However, maintain consistency in your tone and avoid the following:

  • Do not use colloquial language suddenly in the blog if it has not been used elsewhere
  • Have a proper introduction and conclusion to your blog
  • Include your social media links towards the end of your blog so your followers can find you there as well
  • Try to have a catchy title or headline for your blog
  • Try to add a subheading for your blog, so people get an idea of what it is about
  • Include pictures, if possible and mention the source of where you sourced the image from

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