Google has a Music Branding Problem

a brief timeline of Google & YouTube music products, told in emojis

1998

Google 🚀

2005

YouTube 🚀

2006

Google 💸 YouTube

2011

Google Play Music 🚀

2014

Google 💸 Songza
YouTube Music Key 🚀

2015

YouTube Music Key ➡️ “YouTube Red”
YouTube Music 🚀

2016

YouTube 💸 BandPage

2018

YouTube Red ➡️ “YouTube Premium”
YouTube Music 🚀(again)
Google Play Music 🔜 YouTube Music
BandPage 💀➡️ Official Artist Channel (YouTube)

2019

Google Artist Hub 💀➡️ Official Artist Channel (YouTube)

2020

Google Play Music💀➡️ YouTube Music

I’m all for the consolidation of these products if it means a better experience for consumers (1.8 billion per month) and streamlined distribution/transparency for music creators.. but for the love of God! It shouldn’t take one of the most valuable companies in the world 13 years to figure this thing out.

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